SPEAKHERBOX PODCAST
Co-Creator, Executive Producer & Brand Strategist
Strategically developed and launched a podcast amplifying Black voices in culture, storytelling, and identity. Oversaw creative direction, audience growth, and brand partnerships, growing listenership by 30% in the first six months and securing sponsorships from three major brands in the media industry.
BLAYTORBOX
Co-Founder & Chief Creative Officer
Built a first-of-its-kind platform bridging brands with Black creators. Designed and executed BlaytorBox’s creative vision, marketing strategy, and UX experience, leading to X% user growth and partnerships with leading brands in media and entertainment.
#BCUZSHESAIDSO | EXPERIENTIAL ART & STORYTELLING
Creative Director & Experiential Marketing Lead
Designed and executed an immersive brand activation celebrating Black womanhood through art, storytelling, and digital engagement. Launched the #13AlbumsTo31 campaign, which generated over 1.2 million social media impressions and increased engagement by 50% across digital platforms.
PBS SAY IT LOUD | DIGITAL SERIES
Executive Consultant & Cultural Storytelling Lead
Led cultural strategy and creative execution for PBS Digital Studios’ Say It Loud, shaping narratives that increased audience engagement by 60% and secured a second-season renewal. Developed brand-aligned content strategy, ensuring authentic representation and expanding viewership by 40% within the first season.
PROUD OF MY CROWN | STORYTELLING
Creative Director & Storytelling Lead | Beauty & Cultural Identity
Developed and led a visual storytelling campaign that celebrates identity through hair, highlighting clients’ personal journeys. Created culturally resonant narratives that resulted in a 30% increase in social engagement and was featured by CRWN Magazine. The campaign drove a 25% increase in brand awareness and sparked community conversations around cultural identity and beauty.
NETFLIX BEYONCE HOMECOMING | HBCU SIZZLE
Creative Producer & Brand Storytelling Lead
Developed high-impact digital collateral for Netflix’s Strong Black Lead campaign, amplifying HBCU culture through storytelling in Beyoncé’s Homecoming. Led creative execution, ensuring brand alignment and audience engagement, contributing to a 45% increase in social engagement across Netflix platforms.
BOYS & GIRLS CLUB OF AMERICA | CAMPAIGN
Creative Director & Brand Ambassador
Conceptualized and starred in a national brand campaign for BGCA, leveraging personal storytelling to elevate the organization’s mission. Directed campaign visuals and messaging that increased audience engagement by 25% and drove a 15% increase in donor contributions.
THE NAME=THE STORY | SHORT DOC
Co-Producer & Director | Documentary Storytelling & Cultural Impact
Directed and produced a powerful documentary exploring immigration, identity, and artistry. Led creative strategy, production, and distribution efforts, securing official selections at 5+ film festivals and strategic brand partnerships with industry-leading platforms to expand viewership.
SHADES: THE DMV | DOCUSERIES
Director & Creative Strategist
Developed and directed a docuseries capturing the experience of Afro-millennials in the DMV. Crafted innovative brand storytelling and marketing strategy, resulting in 250K+ total views, a 30% audience growth rate, and key collaborations with culture-focused brands.
AM I THE FILM | DOC FEATURING ISSA RAE
Director & Executive Producer
Led creative direction and production for an internationally acclaimed documentary on bicultural identity. Developed strategic brand partnerships, securing $150K+ in funding, increasing film screenings by 60%, and reaching 250K+ global viewers through digital and festival distribution.
ROYAL DYNAMITE
Chief Brand Officer & Marketing Strategist | Social Impact & E-Commerce
Led creative strategy, marketing campaigns, and product storytelling for Royal Dynamite, a purpose-driven streetwear brand. Spearheaded the RD Cares initiative, leading to a 70% increase in brand engagement, a 40% growth in social media following, and distribution of over 5,000 educational care packages to underserved youth.