Building Your Brand on Social Media

Social media has transformed the way brands can interact with customers. Provide your audience with an exciting platform to engage with!

Social media is a great tool to promote your business and improve brand awareness. Here are our top tips for building your brand on social media from the ground up!

1. Post regularly

One of the important parts of improving brand awareness is to post regular content. On Instagram, this could be anything from reposts to photos updates. The main thing to keep in mind is that the content needs to have some quality or value. If your posts aren’t perceived to have a value you could quickly lose followers and give your brand a negative public image.

2. Get ready - it’s a full-time job

Building a social media presence is a full-time job. Literally! Many companies hire a single person just to focus on developing their Instagram, Twitter, and Facebook pages. Larger companies may even have a team dedicated to social media. Even if you can’t afford a social media expert at this stage, this should give you a good idea of how important it is. There are also many freelance social media professionals that can provide you with occasional assistance, to keep your social media strong and effective.

3. Issa Lifestyle

Your social media needs to provide information and insights into the lifestyle around your brand. For instance, a high-end boot brand may also use lifestyle photos and articles about hiking and travel. Think about what your brand means and the demographic you want to target, and then mold your social media efforts around that!